Universal Music Group (UMG), one of the world’s largest music companies, is locked in a tense standoff with social media platform TikTok over renewing their music licensing agreement. With the current deal expiring, UMG has accused TikTok of unfair tactics and undervaluing music, while TikTok claims UMG is pushing a “false narrative.” The outcome could have major implications for artists and users of the wildly popular app.
- UMG Says TikTok Seeking Cheaper Licensing Deal Than Other Platforms
- Music Company Alleges TikTok Retaliated by Removing Some Artists
- UMG Raises Concerns Over AI-Generated Songs and Content Moderation
- TikTok Rejects Claims, Says UMG Pushing “False Narrative”
- Fate of Music Stars Like Taylor Swift, Adele on TikTok Uncertain
UMG Accuses TikTok of Seeking Cut-Rate Licensing Deal
As their current deal expires, UMG claims TikTok is trying to lowball them on a new licensing agreement. UMG alleges TikTok wants to pay less than competing platforms like Facebook or YouTube, despite TikTok’s massive growth. This comes even as UMG says it has struck “artist-first agreements” with other tech companies.
UMG: TikTok Retaliated by Removing Some Artists
After UMG rejected TikTok’s offer, the music group says TikTok retaliated by removing certain up-and-coming artists from the platform entirely. Major stars like Taylor Swift remained, which UMG saw as an intimidation tactic to pressure them into accepting the deal. TikTok denies such retaliation occurred.
Concerns Raised Over AI Music and Content Moderation
In its public letter, UMG also voiced worries about TikTok’s new AI song feature and its content moderation efforts. UMG criticized the AI tool that can generate lyrics over catalog songs, saying it does not properly value human artists. UMG also said TikTok does little to address copyright infringement and offensive content like hate speech.
TikTok Rejects UMG’s “False Narrative”
TikTok fired back at UMG’s claims, saying the music company is distorting the facts and pushing a “false narrative” about the licensing talks. TikTok maintains it aims to reach fair deals that benefit artists, and has succeeded with other music companies. The social media platform denied UMG’s allegations of retaliation as well.
Fate of Music Stars on TikTok Unclear
With the dispute unresolved, the fate of UMG artists like Taylor Swift, Billie Eilish, and Adele on TikTok hangs in the balance. If no deal is reached, UMG could pull its huge catalog of music from TikTok, severely impacting content creators and fans on the platform. But TikTok’s tremendous reach has led some experts to predict an agreement will ultimately be struck, despite the current war of words.
The high-stakes standoff between UMG and TikTok underscores the growing power of social platforms over the music industry. With its popularity surging, TikTok now finds itself at odds with top music companies over fair compensation for artists. As pressure builds, the coming days will determine whether a compromise can be reached, or if TikTok faces a future without hits from UMG’s stars.