Ahrefs vs Semrush: Which SEO Tool is Better in 2024?

Search engine optimization (SEO) is crucial for businesses that want to rank higher in search engines like Google. But with so many SEO tools on the market, how do you know which one to choose?

In this comprehensive article, we compare two of the most popular SEO tools – Ahrefs and Semrush. We analyze their key features, accuracy, ease of use, and pricing to help you decide which platform is best for your SEO needs.

A Brief Introduction to Ahrefs and Semrush

What is Ahrefs?

Founded in 2011, Ahrefs is a Singapore-based SEO tool suite that provides solutions for SEO research, content exploration, backlink analysis, rank tracking, and website auditing.

Some key features include:

  • Keyword research and exploration
  • Backlink analysis and tracking
  • Organic traffic insights
  • Content gap analysis
  • Site audit to identify SEO issues

What is Semrush?

Created in 2008, Semrush is an American SEO and marketing analytics company headquartered in Boston, Massachusetts.

Some key features include:

  • Keyword research
  • Backlink analysis
  • Rank tracking and site audits
  • Competitive intelligence
  • PPC research
  • Marketing campaign analytics

Both tools offer robust SEO capabilities and are trusted by agencies and businesses worldwide. But how exactly do they compare head-to-head?

Comparing Key Features and Tools

Let’s dive into the key features and tools provided by both Ahrefs and Semrush to see how they stack up against each other:

Keyword Research

Keyword research is one of the most important aspects of SEO. You need to find keywords that have high search volume and low competition to target.


Ahrefs’ Keyword Explorer provides detailed keyword data including search volume, CPC, competition and optimization opportunities. You can get keyword ideas based on a domain, URL, or phrase. Advanced filters allow customizing the keyword data.


Semrush’s Keyword Magic Tool also offers extensive keyword research capabilities. You can get search volume, CPC, and keyword difficulty data. But the competition metric uses a 0-100 scale which is less accurate than Ahrefs.

Winner: Ahrefs – provides more accurate and customizable keyword data.

Backlinks remain one of the strongest ranking signals for SEO. Being able to analyze and monitor backlinks is crucial.


Ahrefs’ Backlink Analytics shows full backlink profiles for any domain. You get insightful metrics like Referring Domains, Referring IPs, Broken Links and New Lost Links. It’s easy to identify toxic backlinks and discover link building opportunities.


Semrush also offers thorough backlink analysis. You can analyze backlink profiles, see top linking domains and filter by link type. Useful metrics like trust flow and citation flow are provided. But the data is not as detailed as Ahrefs.

Winner: Ahrefs – provides more in-depth backlink data and metrics for analysis.

Rank Tracking and Site Audit

Rank tracking and site audits help you monitor website positions and diagnose technical SEO issues.


Ahrefs’ Rank Tracker tracks website rankings for chosen keywords across 210+ locations. You get daily rank updates and can set rank alerts. The Site Audit checks websites for 200+ potential SEO issues and generates detailed reports.


Semrush’s Position Tracking tracks rankings across locations but limits you to 500 keywords per project. The Site Audit tool checks websites for technical SEO problems and offers actionable recommendations. But it doesn’t analyze as deeply as Ahrefs’ audit.

Winner: Ahrefs – provides more robust rank tracking for unlimited keywords and an audit that analyzes websites more thoroughly.

Additional Tools Comparison

Some other useful SEO tools offered by Ahrefs and Semrush include:


  • Content Explorer – Discover high-performing content ideas
  • Organic Traffic Insights – Get traffic data on competitors
  • Site Explorer – Review any website’s backlinks, organic traffic and keywords


  • Competitive Research – Analyze competitors’ organic and paid strategies
  • Keyword Magic – Get long-tail keyword suggestions
  • Traffic Analytics – Assess website traffic sources and volumes

For discovery and analysis of competitor websites, Ahrefs provides more powerful capabilities through its Site Explorer. Semrush has a useful visual workflow for its keyword research while Ahrefs offers more filtering options.

Accuracy of Data

The accuracy of the underlying data is crucial for any SEO tool. Invalid or skewed data can lead to poor decisions.

Overall, Ahrefs is widely regarded as having the most accurate keyword and backlink data among SEO tools. Semrush’s data, while still useful, can sometimes have inconsistencies or inflated metrics.

Ahrefs gets its data from their own web crawler that claims to index trillions of pages and backlinks. Semrush relies more on third-party data sources which can be less reliable.

So when it comes to data accuracy, Ahrefs has a slight edge over Semrush. But both tools offer ample SEO insights that can inform your strategy.

Ease of Use

The usability of an SEO tool can impact your team’s productivity. Complex interfaces with a steep learning curve waste precious time.

Ahrefs has invested heavily in refining and simplifying its user experience over the years. Their dashboard offers clear visualizations and the workflow is intuitive. Detailed metrics are only a click away but don’t overwhelm users initially.

Semrush has also improved their interface and user experience. But some users still find it slightly less intuitive compared to Ahrefs. The navigation can involve clicking through more steps to access key data.

For first-time users, Ahrefs provides a slightly easier learning curve. The tool’s simplified design allows both beginners and experts to quickly analyze data and derive insights.

Pricing and Plans

Pricing often plays a major role in deciding which SEO tool to choose. The plans and costs can also significantly differ between Ahrefs and Semrush.

Ahrefs Pricing

Ahrefs offers four plans:

  • Lite – $99/month
  • Standard – $179/month
  • Advanced – $399/month
  • Agency – Custom quote

The Lite plan is quite limited, so most users opt for the Standard or Advanced plans. Ahrefs only provides monthly subscriptions.

Semrush Pricing

Semrush has four main plans:

  • Pro – $99.95/month
  • Guru – $199.95/month
  • Business – $399.95/month
  • Agency – Custom quote

Discounts are offered for annual subscriptions. Semrush also provides free plans with limited capabilities.

For most small to medium businesses, Ahrefs and Semrush cost around the same per month for comparable features. Semrush offers cheaper plans for solopreneurs and free options. But Ahrefs provides more value at the higher-end agency level.

Verdict: Which is Better for SEO?

So which SEO tool comes out on top in this battle – Ahrefs or Semrush?

For in-depth keyword and backlink research, website audits, rank tracking, and advertising research, Ahrefs is the winner.

The keyword and backlink data accuracy, advanced SEO capabilities, and slightly easier usability give Ahrefs an edge. Large enterprises and agencies in particular get more value from Ahrefs.

However, Semrush is also an excellent choice for freelancers, solopreneurs, and small teams. The budget-friendly plans and free options make Semrush more accessible. And the tool still provides ample SEO insights to fuel your strategy.

In summary, both Ahrefs and Semrush are hugely valuable SEO tools that have different ideal users:

  • Ahrefs – Large companies, agencies, experienced SEO professionals
  • Semrush – Solopreneurs, small teams, businesses new to SEO

As your business scales, upgrading to Ahrefs is recommended to get access to more sophisticated data and capabilities. But Semrush already offers ample SEO resources for smaller players.

The best approach is to thoroughly assess your current and future needs, budget, team size, and in-house expertise. This will dictate which SEO powerhouse is a better fit to catapult your search engine rankings.

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